January 31, 2006 Leave a comment
This morning I’ve seen two things that made me grumpy. Not angry, but those things annoyed me. One was old Audi commercial from couple years ago and other was this Discovery documentary about the birth of BMW E63 (645i).
In the Audi commercial they claim that Audi has developed this new groundbreaking automatic transmission where you can’t feel the shifts at all. I give them credit on developing it even further, but Buick did it in early ’60s. SOmeone else might have done it even earlier, but I only know that Buick DynoFlow transmission. I know it since I’ve had a Buick with that trans.. So, Audi WASN’T the first. Maybe first with their design, but definately not first to have “shiftless” trans. What a bull..
Then this BMW documentary. The car’s main engineer proudly explains how they’re revolutionary and inventinve since they have headlights that move depending on where the car is going. You know, turning, up or down.. Sure, it’s great and maybe new level with this day’s technology, but if I remember the model right, it was Citroen DS that was first car with the moving headlights. And that’s one more ’60s car. Their technology wasn’t as hightech in today’s standards and many classic car enthusiasts curse the system since it’s hard to renovate, but it was working and good system in Citroen. US models, of course, didn’t have these headlights since they were assumed to be dangerous.. Go figure.
Those were just examples and based on my limited knowledge. There might have been someone else before Buick and Citroen, but my point was to bring up that most of the “new inventions” car manufacturers are raving about, have meen done earlier by someone else. If I was in the marketing, I’d rather say “We bring this technology to whole new level”. It sounds better in two ways: 1) You give credit to that someone else, even though not telling who. Car enthusiasts know these things and they’re the people who are asked when someone buys new car.. 2) All first inventions are not fully fubctional. They’re so new that they are rather working prototypes and in time they will be fined to exelence. No matter how many hours they have been tested in laboratory, years in thousands of cars is the REAL test that gives the real results.
This applies to every industry, trust me. 😉